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AI · Apps · Automation

Small business, supercharged by technology.

Custom apps, high-performance websites and smart automation for Australian small business.

Start your project See what we build
12+
Live products shipped
98%
On-time delivery
AU-based
Melbourne + Geelong
1:1
Founder-led delivery
Building for
The Australian Wine Man Dream List Destination Performance Desk Vinecall
What we build

Technology that earns its keep.

Three focused offerings — designed for owners who want fewer meetings, faster delivery and software that actually gets used.

Custom web applications

Purpose-built software for your workflow — dashboards, portals, admin tools and internal apps that replace clunky spreadsheets.

  • React, Node and modern JAMstack
  • Data pipelines & third-party integrations
  • AI features when they add real value
See what's included

Typical deliverables

  • Custom-designed UI with your brand system
  • Secure user login & role-based access
  • Database + admin dashboard
  • Third-party integrations (Stripe, Google, CRMs, LLMs)
  • Hosting, deployment & CI/CD on Vercel or Render
  • Documentation + 30-day post-launch support

Good for

Owners drowning in spreadsheets, service businesses needing a client portal, product founders shipping an MVP, or teams needing an internal tool that just works.

Timeline & investment

4–12 weeks depending on scope. Fixed price after discovery — no billable hours, no surprises. Typical projects start from A$4,500.

Prototype-first product engineering

Bigger builds start with a working prototype, not a slide deck. Performance Desk is a current example — a self-serve app-builder for Australian small businesses, running on React + Vite with Supabase auth and a module-based build flow. You see the interaction model in weeks, decide what to invest in, then we scale what works.

Discuss an app build →

Websites that convert

Fast, beautiful websites tuned for SEO and conversion — from single-page sites to affiliate-scale content platforms.

  • Editorial, product, affiliate and lead-gen sites
  • Hosting, DNS, SSL and CI/CD sorted
  • Analytics, Core Web Vitals and SEO baked in
See what's included

Typical deliverables

  • Custom design system — no template look
  • Content architecture + on-page SEO
  • Domain, DNS, hosting & HTTPS configured
  • Contact forms + email routing
  • Analytics + Google Search Console setup
  • Core Web Vitals passing on mobile & desktop
  • Editable content structure you can update yourself

Good for

Local service businesses, professional practices, product launches, affiliate sites, and any operator whose current site is embarrassing or invisible on Google.

Timeline & investment

2–6 weeks for most brochure and lead-gen sites. Fixed price after a 30-minute scoping call. Typical projects start from A$1,900.

Get a website quote →

Process & automation consulting

Map the workflow, kill the busywork. Automations, email systems and integrations that give you your evenings back.

  • Google Apps Script, Zapier & n8n
  • Email, CRM and social automation
  • Systems audits & practical playbooks
See what's included

Typical deliverables

  • Workflow audit — what's costing you hours, where the leaks are
  • Automation blueprint you can hand to any developer
  • Google Apps Script / Zapier / n8n / Make builds
  • Email automation (MailerLite, Mailchimp, custom SMTP)
  • LLM integrations (OpenAI, Claude, Gemini) where they earn their keep
  • Social scheduling & content pipelines
  • Creative and marketing video production for small business clients
  • Written playbooks so your team can maintain it

Good for

Operators spending 5+ hours a week on repeat data entry, business owners still doing manual customer follow-ups, or teams whose “system” is a dozen half-integrated tools.

Timeline & investment

1–4 weeks for most automation packages. Available as fixed-price project or ongoing retainer. Typical builds start from A$850.

Explore automation →
Selected work

Real projects, shipped and live.

A snapshot of platforms currently in production — spanning affiliate content, hyperlocal guides, travel, AI apps and voice automation.

National Guide Live

The Australian Wine Man

National rollout of the wine-guide concept, expanding into state-by-state winery and wine-bar directories. Structured for scalable content publishing and multi-region SEO across every Australian state.

  • State-based content architecture (VIC/NSW/QLD/SA/WA/TAS)
  • Winery + wine-bar directory schema
  • Editorial workflow for scale
  • Cross-linking with regional properties
theaustralianwineman.com.au
Travel Live

Dream List Destination

Traveller-perspective country guides hosted on Vercel. Editorial travel content written for real trip planning rather than generic listicles, structured for organic search and affiliate booking revenue.

  • Vercel-hosted with automatic HTTPS
  • Traveller-authored country pages
  • Affiliate integration for bookings & gear
  • Fast, mobile-first architecture
dreamlistdestination.com
SMB App Builder Prelaunch

Performance Desk

A self-serve app-builder for Australian small businesses. Onboards owners through business setup and module selection — storefront, bookings, payments, customers, marketing, AI front desk — then generates a working account-backed app.

  • React + Vite front-end shell
  • Supabase auth + persistent business data
  • Module-based build flow with 7 pillars
  • Positioned for Geelong & Bellarine SMBs
Being upgraded for prelaunch — coming soon
Voice AI MVP

Vinecall

Voice-AI outreach MVP for winery prospecting. Combines Vapi, ElevenLabs and Australian compliance safeguards to make polite, targeted calls that route real conversations back to a human.

  • Vapi orchestration + ElevenLabs voice
  • Australian caller-consent compliance
  • CRM-linked call outcomes
  • Human handoff on qualified interest
Case study on request

Want to see something similar built for your business?

Talk to us about your project
How we work

A calm, four-step path to launch.

No 40-page proposals. No hidden hourly rates. Just a clear plan and a partner who ships.

01

Discover

A free 30-minute call. We map the real problem, the constraints and the smallest useful first version.

02

Design

You get a written scope, timeline and fixed price — plus low-fidelity screens so you can feel the product early.

03

Build

Weekly demos in your inbox. You see progress every Friday. No surprises, no invisible engineering months.

04

Launch & support

We deploy, monitor and stay on for iteration. Optional monthly retainer for ongoing improvements.

Who's behind it

A hands-on technology partner, not an agency.

Performance Connect is led out of Melbourne by an operator who's built and runs multiple live products — from affiliate content sites to AI-powered apps. You get the same person on the discovery call, in the build and on the phone when something breaks.

  • ✓ Operator's perspective. Every recommendation is filtered through what actually moves the needle for a small business.
  • ✓ Full-stack delivery. Design, code, hosting, DNS, deployment, analytics — one point of contact, all of it done.
  • ✓ Modern AI, applied. LLM automation, AI content pipelines and smart integrations — used where they earn their cost.

Ready to build the product your business needs?

Book a free 30-minute discovery call. Bring the problem — we'll bring a clear plan and a fixed quote.

Book my discovery call
Get in touch

Let's talk about your business.

The fastest path is a 30-minute call. No hard sell, no obligation — you'll leave with a clearer picture either way.

Based in
Melbourne, Victoria