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AI · Apps · Automation

Small business, supercharged by technology.

Custom apps, high-performance websites and smart automation for Australian small business.

Start your project See what we build
12+
Live products shipped
98%
On-time delivery
AU-based
Melbourne + Geelong
1:1
Founder-led delivery
Building for
Topline Finds Geelong Wine Man Australian Wine Man Dream List Destination Crevark
What we build

Technology that earns its keep.

Three focused offerings — designed for owners who want fewer meetings, faster delivery and software that actually gets used.

Custom web applications

Purpose-built software for your workflow — dashboards, portals, admin tools and internal apps that replace clunky spreadsheets.

  • React, Node and modern JAMstack
  • Data pipelines & third-party integrations
  • AI features when they add real value
See what's included

Typical deliverables

  • Custom-designed UI with your brand system
  • Secure user login & role-based access
  • Database + admin dashboard
  • Third-party integrations (Stripe, Google, CRMs, LLMs)
  • Hosting, deployment & CI/CD on Vercel or Render
  • Documentation + 30-day post-launch support

Good for

Owners drowning in spreadsheets, service businesses needing a client portal, product founders shipping an MVP, or teams needing an internal tool that just works.

Timeline & investment

4–12 weeks depending on scope. Fixed price after discovery — no billable hours, no surprises. Typical projects start from A$4,500.

Discuss an app build →

Websites that convert

Fast, beautiful websites tuned for SEO and conversion — from single-page sites to affiliate-scale content platforms.

  • Editorial, product, affiliate and lead-gen sites
  • Hosting, DNS, SSL and CI/CD sorted
  • Analytics, Core Web Vitals and SEO baked in
See what's included

Typical deliverables

  • Custom design system — no template look
  • Content architecture + on-page SEO
  • Domain, DNS, hosting & HTTPS configured
  • Contact forms + email routing
  • Analytics + Google Search Console setup
  • Core Web Vitals passing on mobile & desktop
  • Editable content structure you can update yourself

Good for

Local service businesses, professional practices, product launches, affiliate sites, and any operator whose current site is embarrassing or invisible on Google.

Timeline & investment

2–6 weeks for most brochure and lead-gen sites. Fixed price after a 30-minute scoping call. Typical projects start from A$1,900.

Get a website quote →

Process & automation consulting

Map the workflow, kill the busywork. Automations, email systems and integrations that give you your evenings back.

  • Google Apps Script, Zapier & n8n
  • Email, CRM and social automation
  • Systems audits & practical playbooks
See what's included

Typical deliverables

  • Workflow audit — what's costing you hours, where the leaks are
  • Automation blueprint you can hand to any developer
  • Google Apps Script / Zapier / n8n / Make builds
  • Email automation (MailerLite, Mailchimp, custom SMTP)
  • LLM integrations (OpenAI, Claude, Gemini) where they earn their keep
  • Social scheduling & content pipelines
  • Written playbooks so your team can maintain it

Good for

Operators spending 5+ hours a week on repeat data entry, business owners still doing manual customer follow-ups, or teams whose “system” is a dozen half-integrated tools.

Timeline & investment

1–4 weeks for most automation packages. Available as fixed-price project or ongoing retainer. Typical builds start from A$850.

Explore automation →
Selected work

Real projects, shipped and live.

A snapshot of platforms currently in production — spanning affiliate content, hyperlocal guides, travel, AI apps and voice automation.

K-Beauty Affiliate Live

Topline Finds

Amazon affiliate content platform focused on K-beauty and skincare. Dual-market routing sends AU visitors to Amazon.com.au and global visitors to Amazon.com automatically — with fallback logic that keeps every link earning.

  • Region-aware Amazon link routing (AU/US)
  • GitHub Actions CI/CD to Crazy Domains via FTP
  • Pinterest API scheduler + Shorts content pipeline
  • GA4 analytics + Amazon Associates compliance
toplinefinds.com
Wine Deals Live

The Geelong Wine Man

Hyperlocal wine deals and cellar guide for the Geelong region. Curated referral partnerships with local wineries and monetisation through the Impact affiliate network, built as a hand-updatable content site.

  • Local content strategy + winery outreach
  • Impact affiliate network integration
  • Australian alcohol-referral compliance built in
  • SEO-optimised for regional wine search
thegeelongwineman.com.au
National Guide Live

Australian Wine Man

National rollout of the wine-guide concept, expanding into state-by-state winery and wine-bar directories. Structured for scalable content publishing and multi-region SEO across every Australian state.

  • State-based content architecture (VIC/NSW/QLD/SA/WA/TAS)
  • Winery + wine-bar directory schema
  • Editorial workflow for scale
  • Cross-linking with regional properties
australianwineman.com.au
Travel Live

Dream List Destination

Traveller-perspective country guides hosted on Vercel. Editorial travel content written for real trip planning rather than generic listicles, structured for organic search and affiliate booking revenue.

  • Vercel-hosted with automatic HTTPS
  • Traveller-authored country pages
  • Affiliate integration for bookings & gear
  • Fast, mobile-first architecture
dreamlistdestination.com
AI Workspace Launching soon

Crevark

AI workspace app being readied for production launch on Render with a custom domain. A focused productivity tool that combines document workflows with LLM assistance in a single canvas.

  • Full-stack app on Render infrastructure
  • LLM integration for in-context assistance
  • Custom domain + production DNS
  • Ongoing product iteration
Details on request
Voice AI MVP

Vinecall

Voice-AI outreach MVP for winery prospecting. Combines Vapi, ElevenLabs and Australian compliance safeguards to make polite, targeted calls that route real conversations back to a human.

  • Vapi orchestration + ElevenLabs voice
  • Australian caller-consent compliance
  • CRM-linked call outcomes
  • Human handoff on qualified interest
Case study on request

Want to see something similar built for your business?

Talk to us about your project
How we work

A calm, four-step path to launch.

No 40-page proposals. No hidden hourly rates. Just a clear plan and a partner who ships.

01

Discover

A free 30-minute call. We map the real problem, the constraints and the smallest useful first version.

02

Design

You get a written scope, timeline and fixed price — plus low-fidelity screens so you can feel the product early.

03

Build

Weekly demos in your inbox. You see progress every Friday. No surprises, no invisible engineering months.

04

Launch & support

We deploy, monitor and stay on for iteration. Optional monthly retainer for ongoing improvements.

Who's behind it

A hands-on technology partner, not an agency.

Performance Connect is led out of Melbourne by an operator who's built and runs multiple live products — from affiliate content sites to AI-powered apps. You get the same person on the discovery call, in the build and on the phone when something breaks.

  • ✓ Operator's perspective. Every recommendation is filtered through what actually moves the needle for a small business.
  • ✓ Full-stack delivery. Design, code, hosting, DNS, deployment, analytics — one point of contact, all of it done.
  • ✓ Modern AI, applied. LLM automation, AI content pipelines and smart integrations — used where they earn their cost.
Client love

What owners say after we launch.

Performance Connect rebuilt our booking flow in three weeks. Bookings jumped and we finally stopped losing enquiries in a spreadsheet.
SM
Sarah M.
Owner, Bellarine Tour Co.
Straight-talking, hands-on and quick. The automations alone save us four hours a week — and the site actually ranks now.
DR
David R.
Director, Geelong Cellar Group
We had a big idea and a small budget. Performance Connect shipped a working MVP in six weeks and helped us get our first customers.
JN
Jenna N.
Founder, K-Beauty Retail Startup

Ready to build the product your business needs?

Book a free 30-minute discovery call. Bring the problem — we'll bring a clear plan and a fixed quote.

Book my discovery call
Get in touch

Let's talk about your business.

The fastest path is a 30-minute call. No hard sell, no obligation — you'll leave with a clearer picture either way.

Based in
Melbourne, Victoria